What have you learnt from your audience feedback?

The final trailer for 'Childminder was shown in front of my class to provide useful feedback from people who had never seen it and could compare it to others created in the same amount of time and to similar standards.
Cinematography/Editing

• Effects - The audience liked the use of bad tv, from the POV of the doll and the spinning shots of the camera shots as it creates disorientation and confusion, putting the viewer in the film. 
• Inter tittles - The audience enjoyed the ominous inter tittles, the font and the shaking effects.

Mise en Scene/ Filming

• Children - People commented in the use of children and the conventions of innocence in children and dolls. 
• Location -  We used a wooded area for our trailer which worked well for isolation and the feeling of being lost yet still confined. In this area we found and abandoned bathtub to use and people expressed the feeling of mystery they experienced and that it worked well to draw them in. 
• Time - We filmed in various times (mid day, evening and night) to explore all lighting effects and to show that the events had been going on for a period of time. This also highlights the 'horror moments'.
• Shots -  the audience liked the POV shots from the unidentified eye 'doll' as they aren't sure who or what is watching the children and feel on edge. The POV shots on the paths worked well also so they could see the area and the choice of paths to go down. Close ups also worked well to see the expressions of the children and protagonist making it easier to read their expressions.
• Latex/Make up - we used latex, face paints and fake blood to show the 'zombie' like characters  these were flickered on in the ending sequence and the audience liked how this was creating tension with the day time and night shots. 
• Final shot - the final shot of the protagonist made the audience curious and on edge to know why she was alone and what was happening.

Soundtrack

• Radio - the audience liked the 'police radio' effects as they relate directly to whats going on 'We don't wanna do anything to scare your children..."
• Music box - towards the end we had 'music box' type tinkling music and child laughter, they liked the innocent and creepy feel.

These are the positive thoughts on the trailers, however, people felt the doll had no meaning and was slightly too ambiguous, the length of the trailer was too long due to the long beginning where the children spend time playing being too lengthy and getting boring. Also the sound levels were commented on as they were not loud enough in parts.